Become A Sponsor
Join us in empowering the next generation. We are currently accepting financial sponsors and product partners to help provide resources, experiences, and take-home items for participating youth. Sponsors will be recognized across event activations, digital platforms, and our official PSA and film productions
Presented by
Bill Herndon
Founder & CEO at ATRX Agency
Bill Herndon is the founder of ATRX Agency, an official TikTok LIVE partner and creator network working with artists, entertainers, and digital creators — including Jourdan Blue, Top 3 finalist on America's Got Talent. His bestselling memoir, Broken Shackles, has inspired thousands with its message of resilience, purpose, and possibility. Bill will deliver the Sunday keynote address.
About the Event
Beyond The Impossible, ATRX / TikTok LIVE, and Syracuse Community Connections will host a three-day youth empowerment event focused on financial literacy, media arts, and career exploration.
A highlight of the weekend will be the production of a professional Public Service Announcement (PSA) created with a professional film crew and featuring participating youth
Event Details
📅 Dates:
📍Location:
🤝 Partner:
April 24–26, 2026
401 South Ave
Syracuse, NY 13204
Syracuse Community Connections
What's Happening
Friday
April 24
Ignite the Momentum TikTok LIVE activation, creator storytelling, live performance, and spoken word experience.
Saturday
April 25
Build & Create Workshops in entrepreneurship, songwriting, dance, on-camera acting, and financial literacy. Youth participants will collaborate to produce a professional Public Service Announcement — participating as actors, directors, camera operators, lighting crew, and sound team.
Sunday
April 26
Purpose & Recognition Keynote from Bill Herndon, leadership reflection, awards lunch, and scholarship opportunities.
Media Production Experience
Youth collaborate with a professional production team to develop, film, and produce a real media project.
Career Pathways in Media & Entertainment
Industry professionals share insights on careers in film, music, content creation, and digital media.
A Professionally Produced Youth PSA
Every participant contributes their voice to a finished community media project.
Financial Literacy Workshops
Fundamentals of money management, entrepreneurship, and building a financially successful future.
Hands-On Creative Training
Exposure to camera operation, storytelling, production roles, and on-camera presentation.
Ongoing Mentorship Access
Connections to mentors and opportunities that extend beyond the weekend.
Partner With Us
Local businesses and community organizations are invited to support the Syracuse Youth Media & Financial Literacy Weekend. Sponsors help provide:
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Youth gift bags
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Educational materials
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Creative tools and supplies
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Career mentorship opportunities
Sponsors will receive recognition in event materials, digital media coverage, and the professionally produced youth video created during the program — distributed across the Beyond The Impossible and ATRX digital platforms.
